ARCHIPELAGO OF HAPPY PLACES
Imperial Capital
Imperial Capital is a Krakow developer operating both in the residential and office sectors. After many years of the company’s activity, the management board decided to regulate the branding strategy.
Scope of service: Brand Audit, Brand Building, Brand Creation, Brand Development.
Agency’s task
We were invited to cooperate in creating a new brand strategy covering two areas of activity. We were also asked to analyse the initial situation and recommend directions for changes.
What we did:
- We conducted a brand audit.
- We developed a new brand architecture.
- We created a brand strategy of the MASTERBRAND type (branded house), expanded with dependent brands of service lines and brands of housing estates in the ENDORSING model.
- We prepared the main brand strategy.
- We created a new logo and visual identification system.
- We designed a brand book.
- We launched the website.
Effects
Imperial Capital otrzymał od nas jasną wizję rozwoju marki głównej oraz model implementowania jej na kolejne linie usług czy obszary działalności. Ponadto unowocześniliśmy logo firmy, dostosowując je do wymogów uporządkowanej architektury.
