Services and tools

We examine the brand’s span, both in terms of product diversity and market penetration. Width refers to the number of product categories that the brand covers, while depth refers to the scope within that category. This analysis helps to understand how effectively the brand is being developed or diversified.

We assess how the brand communicates with its target audience. This process involves reviewing tone, style, means of communication, as well as consistency and message. As a result, we are able to identify areas for improvement and recommend changes that will integrate the brand’s communication with its strategy and ultimate goals.

Brand awareness research is a service that analyses the degree of brand recognition among consumers and potential customers. Using various research methods, such as surveys, interviews or focus groups, we determine how much of the target group is able to recognise the brand, remember its logo, slogan, products or services offered. A brand awareness research allows for the evaluation of the effectiveness of advertising campaigns and marketing strategies, as well as the identification of areas where brand building and recognition activities can be improved.

This term refers to the organisation and prioritisation of brands within a single company. This enables a clear understanding and definition of the relationships between the different brands, resulting in better exploitation of their potential and efficiency in the market. This is particularly important when an organisation manages multiple brands.

In this case, the focus is on shaping and promoting the company’s image as an attractive employer. The goal is to build a good corporate reputation that attracts and retains the best talent in the market. Our role within employer branding primarily involves establishing organisational culture and aligning HR activities with the overall branding processes implemented within the company.

Creating graphic elements that represent the brand, such as logos, typography, colour scheme or shapes. Each element contributes to the brand image in the eyes of the public. A properly designed visual identity is crucial for brand consistency across various media and platforms.

Very often a fundamental element of the brand’s communication with the customer. Well-designed packaging highlights the values and features of a product, often influencing customers’ purchasing decisions. Packaging design involves developing creative and functional solutions that align with the brand’s strategy.

The process of creating online pages tailored to the needs of the brand and its audience. As a branding agency, our emphasis is not only on aesthetics and functionality but also on effective communication of the brand strategy. We realise that it is the website that most fully communicates what we want to say about our brand.

By communication platform, we mean the general concept that can be developed across various channels used in the advertising campaign. This is typically a very catchy idea, not only allowing for the creation of good advertising but also setting directions for PR activities, CSR actions, social media strategies, loyalty programs, and other activities that build a complete brand world.

We prepare the creation and strategy for specific advertising campaigns that, in addition to their immediate goals, also fulfill the brand’s strategy. We prepare key visuals, adapt them to the various communication channels, develop a media plan together with our partners and monitor the course and effectiveness of actions.

A brand absent from social media is practically non-existent. Today, it is the main tool for creating a community around a brand, through which we can engage a target group and invite them into a dialogue. We develop the social media strategy and run our clients’ channels, ensuring consistency with the brand image and values.

A service involving continuous brand management on a subscription basis. At that point, we become its guardians and consciously shape its development. It can cover any range of activities related to Brand Development processes. In particular, this includes handling social media, the website, ongoing graphic and copywriting work and brand strategy consultancy.

A special form of workshops based on the … Socratic method. It may sound scary to people unfamiliar with philosophy, but its assumptions are very simple. Well, Socrates believed that many people carry knowledge in themselves, but are not aware of it. The role of the philosopher is to induce it, he becomes a kind of midwife, and knowledge – a child. Our experience very clearly convinces us that NOBODY knows more about a brand than its owner, even if he or she does not know how to build this brand and what it really is. During MAIEUTICAL LABS, we bring this knowledge to the world – thanks to this, we create brands in line with the company’s spirit and the beliefs of decision-makers. Thanks to this, the brand is consistent at every level, starting from the level of management and organisation of the company.

Contrary to appearances, creating names is a very difficult project. A sizable book can be written about creating a good name and what it really is. Therefore, at BRAND SO ON agency, we approach this task very methodically, to base the discussion on the name on the substantive foundations. We use the NAME RADIOGRAPH tool that allows us to objectively evaluate the proposed name, facilitate our recommendation and, above all, protect our client against legal problems (we pre-screen the name in international databases of registered trademarks) or even of cultural and linguistic nature related to the proposed name. Why is it important? For example, the neutral Polish word “molo” (English “pier”), an otherwise pretty and simple word, is also … a vulgar word in Finnish. This fact can also be used – if we released sailor caps with the inscription MOLO, they would certainly appear on most social networks in Finland 🙂

We have been designing packaging for years. Our experience and participation in numerous focus group interviews allowed us to create a tool for planning the layout of the content on the packaging. What information are customers looking for the most? Where do they expect to find it? What size should the barcode be? What associations do the individual colours in the category evoke in them? UX PACK allows us to deal with these and many other doubts.

A very useful tool for brand positioning. We analyse the messages of the competition and create maps based on various criteria. On this basis, we select places that we could take with our brand. It is surprising that such complicated activities can be described so briefly!

We analyse very broadly the competitive environment and cases from industries with a similar specificity, although completely unrelated to our market segment. We do this not only to get inspired, but also to avoid random similarities. We work a lot on examples – our research specialists deal with searching them.