Services and tools
01. Services and competences
Brand
Audit
- Brand portfolio
- Brand width and depth
- Brand communication
- Branding awareness research
Building
- Brand strategy
- Brand architecture
- Employer branding
Creation
- Naming
- Visual identification
- Packaging
Development
- Communication strategy
- Communication platform
- Campaigns
- Social media
- Brand Administration (subscription)
02. Tools
Workshops
- Deep briefing
- Market & brand analyze
- Branding education
You find our agency, send us a brief and what’s next? We propose workshops – in our opinion, the most effective method of working with the client. We use it primarily for debriefing, i.e. a meeting after sending a brief. With the help of several workshop techniques (being modified depending on the scope of work), we deepen our knowledge about your industry and market, indicate phenomena that you may not have paid attention to so far (we have the advantage of looking from the outside!), and we also explain the basic concepts related to branding. The latter is particularly important because we define precisely the meanings of the terms that we will use in the next stages of cooperation. In the branding industry the terminology is unfortunately not codified and words are often interpreted very differently.
Maieutical Labs
- Finding brand essence through a discussion with the client
- Visual research — a joint search based on images
A special form of workshops based on the … Socratic method. It may sound scary to people unfamiliar with philosophy, but its assumptions are very simple. Well, Socrates believed that many people carry knowledge in themselves, but are not aware of it. The role of the philosopher is to induce it, he becomes a kind of midwife, and knowledge – a child. Our experience very clearly convinces us that NOBODY knows more about a brand than its owner, even if he or she does not know how to build this brand and what it really is. During MAIEUTICAL LABS, we bring this knowledge to the world – thanks to this, we create brands in line with the company’s spirit and the beliefs of decision-makers. Thanks to this, the brand is consistent at every level, starting from the level of management and organisation of the company.
Name Radiograph
- Screening the name from patent and domain perspective
- Checking meanings in other languages
- Checking cultural context
Contrary to appearances, creating names is a very difficult project. A sizable book can be written about creating a good name and what it really is. Therefore, at BRAND SO ON agency, we approach this task very methodically, to base the discussion on the name on the substantive foundations. We use the NAME RADIOGRAPH tool that allows us to objectively evaluate the proposed name, facilitate our recommendation and, above all, protect our client against legal problems (we pre-screen the name in international databases of registered trademarks) or even of cultural and linguistic nature related to the proposed name. Why is it important? For example, the neutral Polish word “molo” (English “pier”), an otherwise pretty and simple word, is also … a vulgar word in Finnish. This fact can also be used – if we released sailor caps with the inscription MOLO, they would certainly appear on most social networks in Finland 🙂
UX Pack
- Package legibility test based on user experience
We have been designing packaging for years. Our experience and participation in numerous focus group interviews allowed us to create a tool for planning the layout of the content on the packaging. What information are customers looking for the most? Where do they expect to find it? What size should the barcode be? What associations do the individual colours in the category evoke in them? UX PACK allows us to deal with these and many other doubts.
Competition Maping
- Creating competitive environment maps
A very useful tool for brand positioning. We analyse the messages of the competition and create maps based on various criteria. On this basis, we select places that we could take with our brand. It is surprising that such complicated activities can be described so briefly!
Benchmarking
- Analysis of examples from the polish and global market
We analyse very broadly the competitive environment and cases from industries with a similar specificity, although completely unrelated to our market segment. We do this not only to get inspired, but also to avoid random similarities. We work a lot on examples – our research specialists deal with searching them.