THE POWER OF HERBS
Verbena is a well-known brand of candies based on herbal recipe. Pharmacies constitute a significant part of their distribution, although they are also available in traditional and modern channel stores. The brand belongs to the Slovak company IDC Holding. We have been cooperating with Verbena since 2019.
Scope of work: Brand Development
Year-round service of the brand along with planning promotional campaigns and creating communication platforms. As a result, we created several nationwide campaigns, usually introducing new products to the market.
Scope of service
- We designed landing pages for each campaign, including competition mechanisms.
- We took over the service of the channels on Facebook and Instagram.
- We created year-round communication platforms: “The Power of Herbs” and “Sow Goodness”.
- We carried out several digital and outdoor campaigns.
- We organised events.
We have significantly expanded and consolidated the community around Facebook and Instagram channels. The campaigns we prepared also had educational (The Power of Herbs) and CSR (Sow Goodness) values.