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TFKable
The TFKable Group is one of the world’s leading companies in the cable industry, being at the same time a leader on the European market. This is a great achievement, especially since it is a company based entirely on Polish capital. Currently, TFKable exports its products to over 80 countries around the world, and its branches and subsidiaries are scattered all over the world.
Scope of service: Brand Creation, Brand Development.
Agency’s task
We have been cooperating with TFKable for many years. Our tasks included continuous service and single, usually large branding projects, such as work on unifying the visual identity of the merged companies.
What we did:
- We designed the TFKable Visual Identification System.
- We created a manual for subsidiaries worldwide.
- We designed and printed the group’s advertising and information materials.
- We created websites.
Effects
We sorted out a very difficult part of branding work, which was the unification of identification systems of subsidiaries and TFKable, while maintaining a certain individuality of the subsidiary brands (endorsing).
