RAPE PLANTS UNDER GOOD PROTECTION
Syngenta is an international company from the agricultural industry, producing plant protection products as well as seeds and their mixtures. Our cooperation has been going on for several years and so far we have had the pleasure of working both on the promotion of plant protection products (rape) and fodder maize seeds. Our favourite project is Treso – a preparation that strengthens the plant’s immunity and prevents, above all, sclerotinia sclerotiorum.
Scope of service: Brand Development.
Development of a campaign introducing Treso to the Polish market, which is an innovative solution in its category. Our task was to emphasize not only effective, strong protection, but also the lush yield resulting from it.
What we did:
- We designed the KV campaign, which later became the basis of the spot.
- We wrote a song about the preparation based on the Bella Ciao melody.
- We produced a TV commercial in 30-second and 80-second versions.
Our advertisement gathered many positive opinions, especially from the end customer. Within six months, the film reached over 60,000 views.