THIS BLACK IS GOLD
Polvinyl
POLVINYL is a Polish company starting its activity in the field of vinyl record pressing. The undoubted competitive advantage of the company is the fact that it was created as a result of cooperation between vinyl enthusiasts, musicians and tokenization specialists. Therefore, the business is based on a modern formula, at the same time following the best traditions of Polish pressing plants.
Scope of service: Brand Building, Brand Creation, Brand Development.
Agency’s task
Development of the POLVINYL brand strategy, creation of the brand DNA and development of an idea for brand communication. In the next steps – creating communication materials.
What we did
- We developed a brand strategy.
- We created a brand book.
- We designed the logo and visual identification system.
- We designed and implemented the website.
Effects
In our opinion, we have managed to create the most distinctive brand in this market segment. With a clearly defined vision, well-positioned and consistent. However, since it was launching – we have to wait a while for documented effects.
