THIS BLACK IS GOLD
POLVINYL is a Polish company starting its activity in the field of vinyl record pressing. The undoubted competitive advantage of the company is the fact that it was created as a result of cooperation between vinyl enthusiasts, musicians and tokenization specialists. Therefore, the business is based on a modern formula, at the same time following the best traditions of Polish pressing plants.
Scope of service: Brand Building, Brand Creation, Brand Development.
Development of the POLVINYL brand strategy, creation of the brand DNA and development of an idea for brand communication. In the next steps – creating communication materials.
What we did
- We developed a brand strategy.
- We created a brand book.
- We designed the logo and visual identification system.
- We designed and implemented the website.
In our opinion, we have managed to create the most distinctive brand in this market segment. With a clearly defined vision, well-positioned and consistent. However, since it was launching – we have to wait a while for documented effects.