HAVE AN EAGLE EYE
Optegra is a nationwide network of clinics that perform laser vision correction. This treatment is an alternative to glasses or lenses – in the case of some types of visual impairment, it allows you to simply resign from them.
Scope of service: Brand Development.
Preparation of a nationwide campaign informing about the pre-holiday reduction in treatment prices. Presentation of the benefits of laser vision correction.
What we did:
- We created an interesting big idea for the campaign and its heroes.
- We prepared an informative landing page.
- We made an animation used on YT and in social media.
- We conducted a campaign in the press and on the Internet.
Our creation was very well received, winning in focus research. Optegra ordered from us an idea for the continuation of the campaign, based on new characters.