HAVE AN EAGLE EYE
Optegra
Optegra is a nationwide network of clinics that perform laser vision correction. This treatment is an alternative to glasses or lenses – in the case of some types of visual impairment, it allows you to simply resign from them.
Scope of service: Brand Development.
Agency’s task
Preparation of a nationwide campaign informing about the pre-holiday reduction in treatment prices. Presentation of the benefits of laser vision correction.
What we did:
- We created an interesting big idea for the campaign and its heroes.
- We prepared an informative landing page.
- We made an animation used on YT and in social media.
- We conducted a campaign in the press and on the Internet.
Effects:
Our creation was very well received, winning in focus research. Optegra ordered from us an idea for the continuation of the campaign, based on new characters.
