FROZEN DELICACIES AT THE BAKER
ICE CREAM FROM THE BAKER
Buczek, one of the largest bakery chains in Krakow, has decided to introduce its own brand of artisan ice cream to the local market. They were to be sold primarily in bakeries, but there were also plans to open several independent outlets in the city.
Scope of work: Brand Building, Brand Creation
Agency’s task
The company asked us to cooperate in creating a new brand, supported, however, by the Buczek brand. It was supposed to be classic endorsing, but nevertheless, it was a challenge to combine the associations related to baking and making ice cream, which were distant at first. Finally, we decided to emphasize this contrast by proposing the name Ice Cream from the Baker.
What we did:
- We created a brand strategy.
- We coined the name “Ice cream from the Baker”.
- We prepared a visual identification system.
- We collaborated on the design of the interior of the stores.
- We ran the brand’s social media.
Effects
A few years after its market debut, Ice Cream from the Baker is constantly developing and today, apart from the stands located in Buczek bakeries, there are already four independent ice cream shops, which have been among the winners of the annual “Eagles of gastronomy” plebiscite for three years. We are glad that we were able to contribute to this success.
