EDWOOD
Edwood is a brand of a manufacturer of semi-finished products and products mainly made of oak. The company operates mainly in foreign markets and is one of the leaders in its sector.
The agency’s task
This project is the first time we have come into contact with the wood processing industry, but we have previously completed several branding projects for manufacturing companies. Each task of this kind is specific: the competitive environment is usually not very differentiated in terms of communication, focusing only on identifying and highlighting product features. Therefore, building a brand strategy is often actually trailblazing, resulting in a really rewarding experience for both us and our clients. The brand immediately becomes unique and actually gains a big advantage over the competition at the start of the branding process.
Scope of services
- branding workshops
- developing a brand strategy
- developing brand architecture
- brand logo redesign
- development of sub-brands
Results
Through workshops prior to the strategy development process, we were able to create a brand firmly embedded in the vision of the team that makes up the company. Many hours spent in conversation resulted in an original yet authentic concept for the Edwood brand. Not only have we built a solid foundation for the brand’s further development, but we have also structured the brand portfolio, giving it a clear architecture. The visual culmination of the work is a completely new logo and visual identity.
