BIDFOOD
WE MEAN MORE
One of the leading distributors of food products for the HoReCa sector in Poland. Some time ago, Bidfood Farutex became part of the international Bidfood group, which resulted in a change of the company name and the adaptation of the brand strategy to the guidelines in place across the group.
Scope of work:Brand Building. Brand Development.
Agency’s tasks
The agency was responsible for developing the communication strategy for the company’s name change – covering both employees and the external environment, including business partners, banks and institutions. We prepared dedicated communication tools for individual target groups along with an implementation timeline, and also developed product naming and packaging designs for the client’s private label brands.
Scope of service
- strategic workshops with the client’s team
- development of the name-change communication strategy
- implementation timeline
- communication tools for individual target groups (employees, business partners, banks, institutions)
- product naming
- packaging design
Effects
Together with the Bidfood team, we developed the direction of the name-change communication and planned the accompanying activities – from workshops, through strategy, to specific tools for reaching each target group. As part of the cooperation, we also developed more than a dozen private label brands together with their packaging.
Graphic materials