#DOMOSONDA
APRO INVESTMENT
The developer APRO INVESTMENT, well known to residents of Bydgoszcz and Toruń due to many residential investments in these cities, came up with an unusual initiative to conduct a survey regarding the apartment of our dreams. The company’s management decided that the huge 17-year experience in this industry is still not enough to develop and improve the offer on the constantly changing market.
Scope of work: Brand Creation, Brand Development
Agency’s task
Developing the name of the action and the mechanics supporting its promotion, preparing information materials and conducting an advertising campaign.
Scope of service:
- We created the name “Domosonda”.
- We developed a competition mechanism to support the action.
- We prepared subpages for the survey.
- We conducted digital, outdoor and radio campaigns.
Effects
The number of people taking part in the survey significantly exceeded the forecast and reached almost a thousand respondents. The assumed objectives of the campaign were achieved in the range of 104% to 117%.
