The developer APRO INVESTMENT, well known to residents of Bydgoszcz and Toruń due to many residential investments in these cities, came up with an unusual initiative to conduct a survey regarding the apartment of our dreams. The company’s management decided that the huge 17-year experience in this industry is still not enough to develop and improve the offer on the constantly changing market.
Scope of work: Brand Creation, Brand Development
Developing the name of the action and the mechanics supporting its promotion, preparing information materials and conducting an advertising campaign.
Scope of service:
- We created the name “Domosonda”.
- We developed a competition mechanism to support the action.
- We prepared subpages for the survey.
- We conducted digital, outdoor and radio campaigns.
The number of people taking part in the survey significantly exceeded the forecast and reached almost a thousand respondents. The assumed objectives of the campaign were achieved in the range of 104% to 117%.